We’ve all had moments where what we felt was the total opposite to what we know. A lot of people think of the business world as a place where there is no room for following your intuition, but is it really? It might surprise you that a lot of shrewd and analytical people listen to their gut when they make decisions. Such people tend to be very successful and avoid pitfalls that people who only look at numbers stumble blindly into.

Let’s take a look at how following your gut can be another weapon in your business arsenal and how to develop this weapon to it’s best effectiveness:


First, we need to look at what people mean when they talk about intuition. If you’re someone who’s into new-age concepts, you’ll probably think of intuition as some guiding force from outside yourself, some spirit guide who’s there to steer you in the right direction. A very religious person has a similar concept of intuition. Whether it’s your god, spirits, angels, or vibrations in the air, it all boils down to something out there giving you a nudge in the right direction. On the other hand, a very analytical person thinks of intuition as your subconscious seeing patterns your conscious mind doesn’t. This pattern recognition can give you a good or bad feeling about a business plan or deal that you feel strongly about, but just can’t explain why. The beauty of intuition is that it doesn’t matter where you think it comes from. Outside force, or a person’s own mind – whatever the source, intuition can be used as a valuable addition to your decision-making process.

Learning to follow your gut can come from several techniques. Self-hypnosis can give you a great boost when it comes to getting your conscious mind in sync with your subconscious mind. For those who don’t want the rigid structure of a hypnosis program, simple meditation can help you reap great benefits. Whichever way you go, the object of either exercise is to let go of irrational fears that get between you and those “gut feelings”. Someone who’s afraid to take any risks at all won’t be able to find a great deal of success, regardless of how talented or prepared they are. Someone who’s phobic about flying will always have this fear talking to them when they think about airplanes. Similarly, unreasonable fear of risk can cripple someone who seeks success in any endeavor.

Once you’ve learned to let go of irrational fears, it’s time to start learning to listen to your intuition. After fear, the greatest hurdle to overcome is the tendency to discredit what you’re feeling. Too many people simply don’t believe that intuition has anything valuable to tell them. They fall for scams because the numbers (provided by the scammer) look good enough that they simply ignore that feeling that something’s wrong. Once you’ve let go of irrational fears, you intuition can be an invaluable guide that helps you avoid bad decisions, you just need to learn to listen to what it’s telling you. The best way to do this is to learn to trust your first impressions. Don’t let yourself be persuaded to make a decision that’s not in your best interest.

Following your gut is really an easy thing to do. Once you trust yourself, you will learn to simply avoid deals that don’t feel right. When your gut and the numbers both agree with something, you can throw all your talent behind the decision and take yourself to the best success possible.